Who should attend?

Primary Target Market

  • Graduates
  • School leavers
  • Students currently at school (Grade 9-11)
  • Matriculates

Secondary Target Market

  • Parents

Facts and Research

Approximately 535 000 students at 22 residential universities formed the database for this report, this excludes UNISA students.

The Student Expo will take place in three venues throughout South Africa, we anticipate that approximately 10% of students from each of the universities in the venues surrounding area will attend, this does not take into consideration any of the other further education institutions and colleges or students currently at school in grades 9-12 wishing to research tertiary education.

Anticipated attendance of university students:

CPUT – 32037 students at Cape Peninsula University of Technology; USB – 26418 students at Stellenbosch University; UWC – 18031 students at University of Western Cape; CUT – 12 271 at central University of Technology ; UCT – 23610 students at University of Cape Town Total: 112 367

DUT – 25236 students of Durban university of Technology; UKZN – 34066 University of Kwa Zulu Natal; UZ – 14497 students at University of Zululand Total: 73799

UP – 41796 students at University of Pretoria; RU –; TUT Tswane University of Technology Pretoria 36993; UJ – University of Johannesburg 45509 +2815; WITS – University of Witwatersrand 29741
UNW/NWU North West University Potchefstroom 23120 Total: 179974

Total Attendance expectations: 36 614 students from only those 3 regions and we conservatively looking at 10% attendance of 366 140 students in total. This excludes all the Educore colleges like Damelin, Varsity college; Intec etc and all the culinary academy, health & beauty colleges; advertising & sports colleges as well as all the parents & scholars who will all be attending the event

Demographics: 16-25 years old

This will be a perfect opportunity for you market & sell your product to the student market !

“South Africa spends more on education”

South Africa’s spending on education continues to grow, with Finance Minister PravinGordhan allocating R207-billion to the sector for 2012/13, with projections that this may rise to up to R236-billion over the next three years.

“SA sets aside R5.3bn for student loans”

The National Student Financial Aid Scheme will allocate over R5.3-billion to South Africa’s universities and colleges for student funding in 2012, up from R4.6-billion in 2011.

“SA aims for more college students”

The Department of Higher Education and Training plans to raise the number of student enrolments at South Africa’s colleges and other post-school institutions to 4-million by 2030 – a six-fold increase over current numbers.

“Higher education ‘not only in universities”

Amid calls for a more coordinated, differentiated education system capable of accommodating more of South Africa’s school-leavers, Higher Education Minister Blade Nzimande has reminded the country’s post-matrics of opportunities available outside universities.

“Students to get help with loan payments”

The Department of Higher Education and Training has set aside about R200-million to help students from various universities who have completed their studies but are unable to graduate and get jobs because they have not finished paying off student loans.  “The National Student Financial Aid Scheme (NSFAS) projects that it will allocate over R3.6-billion to South Africa’s universities this year, up from R3.4-billion in 2011”

South Africa has a vibrant higher education sector, with close on a million students enrolled in the country’s 21 state-funded tertiary institutions: 11 universities, five universities of technology, and five comprehensive institutions.